Thanks to internationalisation and globalisation, we do more and more business across country and language borders. And a good thing too! But a sales pitch alone will not make the difference: selling is more than just presenting your product. Imagine missing out on the French or German market because you don't speak that market's language! Wondering how you can avoid missing an opportunity? A language course designed for sales will help you increase your sales!
THE interview: first impressions count !
Often there is quite a long way before you get the appointment of your dreams. But once you are on the spot, you also have to ensure you make it happen! A good first impression is therefore very important. As a salesperson, you need to exude confidence so that your customer trusts you and your product or service. Consciously or unconsciously, weaker language skills radiate a lack of self-confidence. And that is best avoided. After all, you'd probably like to sell your product in that foreign language with just as much impact as in your mother tongue. A language trainer can help you with the most appropriate and needed key phrases and will provide you with all kinds of tips and tricks. For example, how to avoid words like "peut-être" (=maybe) in French, and how to come across confident by starting your presentation with "Je vais vous présenter" using the 'futur proche' tense for more "cachet". 😉
Following up with strong arguments
Presenting your product or service - with care - is only part of the story. The big challenge of your sales pitch often comes after. Rarely will your potential customer agree to your proposal straightaway. As a salesperson, you'll need to stand your ground firmly, and repond with strong arguments using in the foreign language.
Social talk and icebreakers
Writing skills
Beyond language level
Your language training will also focus on much more than just your language level. As a good salesperson, you'll also be familiar with the local customs of your conversation partner. Do you do business with the United States? Then it is useful to know that 'intimacy= respect', whereas in most other cultures 'formality= respect' applies. Americans are much more likely to be informal than other cultures. Such cultural differences will also form part of your language training, helping you build your confidence in the language as well as building trust and a relationship with your potential customer.
