Good communication is essential for success in any business, whether it's within the team or with customers.
We discussed in our previous blog posts how poor writing skills can result in significant costs, ranging from lost productivity to reduced customer satisfaction. But what if you could leverage technology, and more specifically artificial intelligence (AI), to address this issue?
In this blog, we summarise the challenges of ineffective written communication and introduce our latest workshop, provided in collaboration with Cevora: “Write better and faster with the help of AI.”
Writing skills continue to be a critical area of focus for many companies.
Unclear emails, error-filled reports, or miscommunication can lead to:
Loss of time and productivity
Employees spend an average of 2.8 hours per week clarifying vague instructions or correcting mistakes.
Loss of customers
Unprofessional communication can drive customers away. As many as 56% of customers stop purchasing after a poor customer experience.
Damage to reputation
Errors in communication undermine an organisation’s perception and image.
While personalised training in professional writing remains essential, AI tools can support and accelerate employee performance.
The rapid rise of generative AI tools such as ChatGPT offers a wide range of opportunities to improve writing processes within companies. These technologies can not only increase efficiency but also elevate the quality of both internal and external communication.
When used effectively, AI can act as a virtual language coach, helping employees generate, structure, and refine professional texts. Additionally, AI can assist in adapting tone and style to suit the specific needs of various audiences—a crucial aspect of effective business communication.
From our perspective, AI is a perfect addition to employees' language training.
Like any advanced technology, the use of AI requires a well-thought-out strategic approach:
How can AI be integrated into existing workflows?
How can employees use these tools safely and responsibly?
Which tools best support specific language needs? And how can these tools be deployed as language coaches to provide feedback on grammar, vocabulary, tone, and clarity?
How can you maximise the potential of AI? How do you craft the right prompts to ensure the output meets your objectives?
For companies, it’s crucial to invest not only in the right tools but also in training employees how to make the most of these technologies.
By doing so, AI becomes more than just a practical tool—it becomes a valuable partner in improving written communication.
Would you like to help your employees write more effectively, efficiently, and confidently in another language?
Our Cevora workshop, “Write better and faster with the help of AI,” offers the perfect mix of theory and hands-on practical training.
In two online workshops of three hours each, your employees will learn how to use AI tools like ChatGPT to write more efficiently and professionally.
The result? Faster communication, fewer mistakes, and greater confidence in writing in another language.
For many years, BLCC has been the trusted partner of Cevora’s language training programes. Thousands of employees from PC200 have participated in free BLCC training courses in English or French.
Are your employees part of PC200? They can register for this Cevora workshop free of charge:
Not part of PC200 or looking for a customised solution for your team? Contact us today. Together, we’ll explore how targeted and tailored language training can help your organisation thrive.
These blog posts might also interest you:
How better communication can improve your customer relationships
ROI of language training: multilingualism creates 10-20% of turnover
Invest in language(s). How language skills contribute to growth